The veins of the rich Chitale legacy trace back to the 1939, when the visionary Late Shri. Bhaskar Ganesh Chitale started a humble milk distribution business at Bhilawadi in Sangli district. This marked the beginning of the first ever entrepreneurial dairying revolution in India. This worthy lineage was ably carried forward by his sons Bhausaheb, Rajabhau, Nanasaheb and Kakasaheb Chitale, who got affiliated with the business on completion of their education.
The beginning of the 1950s was also marked by yet another significant milestone: the establishment of Chitale Bandhu Mithaiwale by Raghunath Chitale, affectionately known as Bhausaheb. In his younger brother Rajabhau (the Late Narsinha Chitale), he found an able ally to take the brand from the nascent stages to greater glory. In the meanwhile, Nanasaheb and Kakasaheb, the second generation Chitale stalwarts, played the role of formidable anchors by deciding to settle in Bhilawadi to look after the dairy business. The responsibility of the fledging milk retailing network in Pune was shouldered by Bhausaheb and Rajabhau. This phase overlapped with the steady growth of the confectionary wing, marked by the establishment of manufacturing and retail outlets for mithai and snacks as well.
The third generation members of the family – Madhav, Shrikrishna, Govind, Shripad, Vishwas, Anant, Girish, Makarand – carried the mantle forth by introducing modern, innovative ideas to keep the Chitale brand paces ahead of the competition in the millennia. Kedar, Indraneel, Nikhil, Atul and Pushkar Chitale, the family’s young scions, are now at the helm of the company activities, being guided by the experience and wisdom of the family veterans.
A foundation strongly engraved in the ethos of quality, excellence and superior customer service has enabled the company to expand to international markets. The company currently exports its range of products to countries across the European Union, USA, South East Asia and Australia. The far-reaching appeal is evidenced through the increasing demand for its products in the international markets. A classic example of this is the very popular Bakarwadi, a quintessential Maharashtrian item that is loved not just all across India, but has captivated the imagination of culinary connoisseurs the world over. Having consistently delivered a tasteful, fresh and nourishing experience for more than six decades, the company has successfully crafted a brand identity that's truly unique!
The other members of the Chitale Bandhu family include Chitale Dairy (milk and milk products), Chitale Foods (instant mixes), Chitale Agro (jams, ketchups and pulps), Chitale Digitals and Chitale ABS Genus.